The Quinoa Smoothing Treatment from THE SOAP PHARMACY is a professional keratin treatment that provides easier to manage, frizz-free and healthier hair for months (approximately 3-4).



The story about Davines

Davines Group was founded in Parma, Italy, in 1983 by the Bollati family and started as a research laboratory that produced hair care products for the higher segment for well-known global cosmetic companies. After a decade of acquiring expertise, we started creating our own brand of Davines hair care products exclusively for salons, and in 1996 we established skincare for top beauty salons.

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More inside

The styling line More Inside from Davines is already packaged as a gift. The heart of More Inside is formed by the formulas created by the Davines Laboratories and subsequently extensively tested by Angelo Seminara. The formulas are expressed as costly mixtures of different active ingredients, combined to fulfill a specific function.

Essential Haircare

Essential Haircare is a natural care line for daily beauty and hair care needs. Products with a unique composition and appearance.

All products are enriched with Mediterranean, naturally active ingredients.

What is it... Olaplex?

Olaplex consists of a single active ingredient. Olaplex works by being able to detect broken sulfur bridges in the hair and permanently restore them to their original state.

About Olaplex

Naturaltech as a treatment

Hair and scalp concerns such as dandruff or hair loss need to be treated directly — using Naturaltechgives you a kind of “prescription” haircare designed to address these issues and help prevent their return.

Naturaltech wellness

Lines such as Renewing (anti-aging) and Well-Being (for all hair types) are designed to help you maintain long-term hair health.

Advanced technologies allow us to formulate high-performing products that give you the results you need.
Innovative formulas
Naturaltech formulas contain phytoceuticals, active biological compounds only found in plants, each with their own exceptional anti-inflammatory properties.

Complex and Superactive

Superactives are concentrates that are extremely effective in treating specific conditions. Together with Complexes (seen in the Energizing and Renewing families), you get the power of targeted treatment and preventative action against different conditions of the hair and scalp.

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